One day, I noticed something unusual about the Ahn GraphicX logo hanging in our studio. On closer inspection, I saw that each letter had tiny faces drawn on them — some smiling, some surprised, some confused. It turns out, my child had quietly doodled on the logo when they were just four years old. I hadn’t noticed it right away. But when I finally saw it, I didn’t feel frustration — I felt moved. That moment reminded me of something profound:

Design isn’t about rigid perfection. It’s about personality, diversity, and emotion — just like human faces. Ever since, that drawing has remained part of our studio and our philosophy. At Ahn GraphicX, we believe design should feel human.
Each brand has its own face. And every face tells a story.