CAFE BISTRO
Located inside the Premier57 destination on Manhattan’s 57th Street, Café Bistro offers a relaxing retreat for spa guests to enjoy a cup of coffee or tea while experiencing a harmonious blend of European and traditional Asian wellness culture. The concept centers on comfort, warmth, and refined simplicity—creating a space where guests can pause, recharge, and savor their visit. We developed a complete in-house brand package for Café Bistro, including logo, digital menus, promotional materials, cup and packaging labels, and advertising posters. The design integrates warm wood tones and refreshing sky-blue accents, symbolizing a natural, grounded environment balanced with calmness and clarity—inviting guests to feel both comforted and refreshed throughout their experience.
LOGO SYSTEM
Solution
Our design scope for Café Bistro included:
- Logo design and brand mark
- Digital menu boards and promotional menus
- Beverage cup and packaging label designs
- Packaging design for takeaway items
- Advertising posters and in-store promotional materials
The goal was to create a cohesive visual language that communicates warmth, freshness, and the café’s connection to the Premier57 experience.
Brand Identity Development
The brand identity reflects a balance between relaxation and sophistication. Warm wooden textures suggest comfort and natural quality, while sky-blue accents evoke freshness, calmness, and clarity. This combination ensures that every customer interaction—from ordering a drink to seeing an advertisement—reinforces the café’s inviting personality.
Leadership and Role
Led the creative process from brand concept development to final design production, ensuring that all visual elements consistently expressed Café Bistro’s personality and aligned with the ambiance of Premier57.
Collaboration and Management
Working in close alignment with operational and marketing teams, an efficient design workflow was established, allowing a fully cohesive brand system to be delivered on time. The result is a café identity that feels seamlessly integrated into the Premier57 experience while standing out as its own destination.
