HELLO COFFEE
Hello Coffee was developed as a new, independent coffee brand commissioned by a client aiming to establish a unique café concept. The client sought to create a welcoming community space where coffee serves as a connector—bringing people together to greet one another, start their day, or take a refreshing midday break. The brand’s essence revolves around warmth, energy, and everyday connection, captured in a bright and inviting atmosphere.
Solution
We analyzed the client’s needs and market conditions, identifying the necessity for an independent brand that reduces reliance on external franchises. Our focus was to design a brand experience that fosters closer connections between the client and their customers, creating a welcoming and engaging environment.
Brand Identity Development
To visually communicate the brand’s core values, we developed a vibrant design language featuring a bright yellow background combined with black speech bubbles and coffee cup icons. We created a comprehensive brand identity package including the logo, packaging, menu design, and brand guidelines, ensuring a consistent and cohesive customer experience.
Leadership and Role
We led the entire creative process from concept ideation through design execution and final asset delivery. Our team developed the brand’s visual tone and key applications, ensuring the identity was approachable yet distinctive.
Collaboration and Management
We worked closely with the client throughout the branding process, delivering a cohesive and engaging brand identity package. All visual assets, including logo, packaging, and menu design, were crafted to ensure a memorable and welcoming customer experience. This project highlights our ability to develop compelling brand identities tailored to diverse client needs and environments.
