JUICE FARM
Juice Farm is an independent juice bar brand created to embody the philosophy of a balanced and healthy lifestyle. With a focus on fresh juices and smoothies, the brand promotes wellness, vitality, and refreshment through its visual identity and design.
Solution
The creative direction was inspired by the vibrant colors and natural freshness of fruits and vegetables. By combining bold, appetizing visuals with clean, modern typography, the brand identity reflects energy and vitality while appealing to a health-conscious audience. The project scope included label design, menu development, promotional slides for each product, and brand introduction graphics.
Brand Identity Development
Juice Farm’s identity was designed to feel both refreshing and inviting. The color palette highlights natural vibrancy, while the layouts communicate clarity and balance. Menus and promotional materials were designed to be visually stimulating and informative, encouraging customers to engage with the brand as part of a healthier lifestyle.
Leadership and Role
From concept through execution, the project encompassed visual identity creation, design system development, and customer-facing materials. Juice Farm was positioned as more than a juice counter—it became a distinct wellness brand with its own story and visual presence.
Collaboration and Management
The project involved close collaboration with multiple vendors and production partners in New York. From label production to menu fabrication and promotional material displays, all components were managed to ensure design fidelity and high-quality execution. Coordination included procurement, production oversight, and installation, demonstrating comprehensive project management from concept to customer-facing implementation.
