THE ONE BOUTIQUE
HOTEL
The One Boutique Hotel stands as a distinctive destination where modern design meets comfort and style. The project encompassed the creation of a complete visual and promotional system, ensuring that every point of guest interaction—from architectural signage to printed materials—reflected a unified and inviting character. Our design approach prioritized clarity, memorability, and a consistent atmosphere that resonates from the moment guests arrive to the moment they depart.
Solution
The scope covered every visual touchpoint to create a seamless brand experience: indoor & outdoor signage system, website design and user interface, seasonal & holiday campaigns (Valentine’s Day, Mother’s Day, Father’s Day, Thanksgiving, Christmas), print media (brochures, banners, newspaper ads, outdoor ads), social media campaigns and digital assets, digital menus and on-screen promotions, stationery (gift certificates, letterhead, envelopes, business cards, welcome cards), and guest materials (door hangers, key cards, in-room guidebooks). Each piece was designed with purpose, ensuring guests experienced a consistent identity across all channels.
Brand Identity Development
The visual identity was crafted to create a clear and lasting impression, integrating harmonious color palettes, distinctive typography, and functional layouts. This ensured that every application—from large-scale signage to the smallest printed detail—carried the same visual DNA.
Leadership and Role
Directed the creative process from planning through final production. By overseeing both the design and implementation stages, each deliverable met the intended visual standard and supported the hotel’s positioning in the market.
Collaboration and Management
Through organized coordination with all stakeholders involved in the project, we maintained a streamlined workflow and clear communication, enabling us to achieve a cohesive visual system within a focused timeframe. This approach allowed for efficient decision-making and a smooth transition from concept to completion.
